Ronda Rousey’s meteoric rise in popularity is fueled by her biggest weapon: personality

Posted: July 28, 2012 in Uncategorized

Fight Museum Las Vegas Boxing

by Kevin Iole

A year ago, Ronda Rousey was a largely anonymous ex-Olympic bronze medalist who was trying to find her way as a professional in mixed martial arts.

As the 2012 London Games open, though, Rousey’s profile has shot higher than that of all but a very elite cadre of athletes inside the Olympic Village.

Ronda Rousey will be the focus of an All-Access Showtime piece before her fight with Sarah Kaufman.

Since winning the Strikeforce bantamweight title in March with a stunning display against Miesha Tate, Rousey has rocketed to stardom.

She appeared on the cover of ESPN The Magazine’s “Body Issue.” She testified before the New York legislature for the legalization of MMA in the state and then appeared before the California state assembly to testify against an MMA bill.

She is blunt in interviews and says what others think but wouldn’t dare to say. She garnered…

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